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According to Jed, brought together by fate and according to Joe, the end of his calm and orderly life with his lovely girlfriend Clarissa Mellon. No, this is not an ordinary love story, but a complex union between two people who are totally not meant for each other. Rose, a 47 years old science writer, is constantly chased and harassed by Jed Parry after a terrible ballooning accident. Sometimes you have to be unreasonable in order to do the extraordinary.I would probably end up in an institution myself, when I started reading this book I got more and more respect for the protagonist Joe Rose. The lessons I gleaned from this book serves two purposes: The man behind the swoosh, captures his journey in a lively and meticulous way that inspires and teaches. Doing anything worthwhile requires sacrifice, and lots of it.A raw and detailed depiction of how entrepreneurship is.The journey is long and difficult, it helps to have a team you enjoy working with.Failing is a part of business and life, fail fast and learn quickly.Life is full of circumstances, but it’s your choice on how to react to them.

Phil Knight’s memoir serves as a shining example of personal defeat and eventual triumph. The creator of Nike had humble beginnings that started with just an idea, backed with a hunger and work ethic that dominated the market and our hearts. Never giving up and bouncing back from all the defeats.

If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt.” – Phil KnightĪ powerful testament to the entrepreneurial drive of Phil Knight. Even if you don’t know what that means, seek it. “I’d tell men and women in their mid twenties not to settle for a job or a profession or even a career. Print | Ebook | AudioBook Excerpt from the book: Shoe Dog: A Memoir by the Creator of Nike by Phil Knight